Indoor playgrounds are enjoyable locations for children to keep physically active without risking serious injury. However, there are not many indoor playgrounds in many regions. But the main development is that people have come on board and invested in the start-up of this business. They are aware of the fact that this domain is presently prosperous, and the marketplace potential is enormous.
From 2018 to 2022, the industry grew at a 1.8 percent annual rate, and it is predicted to develop further. As a result, indoor playgrounds are becoming increasingly popular, making them an excellent business option. This is a terrific chance for you to profit from the thriving children’s franchise sector.
But the main question that strikes many people is how to start an indoor playground. Don’t worry we will discuss the indoor playground business plan in detail and help you grasp all the intricate parts of it in a much easier manner. So, without any further ado, let’s get started with the business.
Why Should You Start An Indoor Playground Business?
The key benefit that it brings to the equation is that it can be incorporated into any business strategy. Introducing an indoor playground or play area to your museum, shopping center, or children’s play center will draw in families and assist your business expansion. On the other hand, the success rate is pretty high.
Parents and guardians have realized the importance of physical activity, and they want their children to stay active and build their personalities by going out. Indoor play spaces promote exercise in an enjoyable way. When children laugh and have fun, they are prone to lose calories and stay energetic. It is also critical that children play daily to release stress, make friends, and acquire crucial cognitive abilities.
With the growing need to keep kids active and away from screens, now is an excellent moment to start an indoor playground business. It is better to target places that have a high population of kids. Concentrate on areas where parents have additional cash and can afford this lifestyle.
Similarly, communities undergoing lengthy winters or regular rain would love indoor playgrounds. So, the main purpose here is to tell you that it is a profitable venture to jump into. All you need is a good business plan and marketing strategy to make your name.
How to Start an Indoor Playground Business?
Now, are you ready to start your first business? If yes, here is a detailed plan for you. You need to follow these steps so you can open an indoor playground business without any problem. So let’s get started.
1. Do Your Research
The main thing that you need before you start your business is to do your research. It is the most important thing about your business and gives you an overview of things that need to be done. You should also examine how much money customers are willing to invest and where they are interested in going. You can gather this information from the clients by conducting inquiries, surveys, or online polls.
You can also leverage information gathered by other comparable businesses. Look for birth data in the area from local hospitals as well. With a stable or rising birth rate and a thriving job market, you can discover an ideal location for an indoor playground.
However, before making that final decision, survey parents in the neighborhood to assess the need in person. You may find these things as minimal and not something you would pay importance to, but they are necessary. So, take your time and find all the relevant information before going down that path.
2. Business Plan
When you’ve determined that your future playground will attract a significant number of people, creating a viable business plan is essential. An indoor playground business plan will give you the overall picture of your future venture. It helps you stay on track and prioritize the task in a practical way.
Following things should be a part of your business plan so it may work for the long term.
- Competitive analysis
- Market analysis
- Industry analysis
- Financial requirements
- Equipment
- Marketing strategy
The most important thing is you must analyze the availability and pricing of high-quality commercial playground equipment, which is the most important aspect of your business. Needless to say, security is a key consideration when it comes to children and their play, so make certain that the equipment you choose complies with all local safety requirements, policies, and guidelines.
It is a roadmap that gives you a direction on what task you have to perform next and what needs the most attention at the moment.
3. Decide The Location
Keep in mind not all locations are well-suited to indoor playgrounds. Select a location that is practical for families and the right size for your target audience. These sites are usually near neighborhoods, schools, and commercial areas. You must survey numerous regions to choose the optimal location.
This location will decide the number of visits. The level of mobility offered to children and parents will have an enormous effect on the success of your indoor playground business. If you’ve found the appropriate location, you might start picturing your playground business there. Location plays a critical role in your business success. So, choose a location that gives you the edge.
4. Budget And Supplies
How much money is required to open an indoor playground? A great deal relies on the dimensions and kind of play equipment you intend to buy. A large, intricate play center will undoubtedly cost more than just one piece of playground. The cost is determined by you and your business objectives. Solo play equipment can be a terrific solution if you have a restricted space or a restricted budget.
The next step is to strike a deal with the supplier. Make sure you see the quality of their products and then make the right decision. Following the pricing negotiation, the next stage is to discuss payment and contract concerns. After the money is paid, the indoor playground manufacturer starts working on your equipment.
5. Design And Theme
Indoor playgrounds have to give their best when it comes to designs and themes. Most children come to these places, and the attractive designs are one way to impress them. If they like the mood and the themes at your playground, there is a high chance that they will return again.
On the other hand, parents also appreciate that you are putting effort into engaging the children. The advantage of personalized designs is that your playground will be distinctive and will provide something that competitors cannot. Things that you should keep notice of when deciding the theme are:
- Color scheme
- Wall designs and wallpaper
- Custom designs
- Space
- Your brand theme
6. Liability Insurance
Many people skip this step but to be on the safe side you should definitely go for it. Liability insurance protects a person or company against being sued for malpractice, injury, or carelessness. This liability includes worker’s compensation, accident coverage, and device damage. It is a great way to protect yourself and at the same time have a backup for compensation.
However, before purchasing one, extensively examine the specifications. Make sure that the requirements match with your business. It is necessary that you see all the terms and conditions before you sign it. In this instance, you can seek the advice of a lawyer. They will better guide you and help you stay on track.
7. Marketing
The last step is to market your business. There are a number of days of doing that. You can either rely on mouth-to-mouth promotion or print our flyers. But this time and date is all about social media. It would be better if you have an online presence.
Make pages on Instagram and Facebook and advertise your business. Run targeted ads and post pictures of the themes and designs on social channels. It will help you target a broad audience and you can get more clients in return.
How to Make Money from an Indoor Playground?
Now that we have discussed a whole plan on how to open an indoor playground business, let’s move to the next part. We will talk about the ways in which you can utilize your playground and make a profit in return.
- If you have a large space then you can make money by open play. You can reach out to moms on social media pages and tell them about your services. The trick here is to incorporate something unique in your playground that attracts them.
- You can open your playground for birthday parties as well. You can customize the themes and designs and accommodate the demands.
- If you are a business that focuses on food and drinks, then I have good news for you. You can easily incorporate indoor playgrounds in your space and enjoy more profit.
- Some indoor playgrounds decide to include a certified preschool or concentrate solely on educational sessions. You can go down that path as well.
Final Words
Starting an indoor playground business is a great venture you can start today to earn profit. The market is increasing with time and you can expect the same trajectory in the future. To make it a success all you need is a successful indoor playground business plan, equipment, and marketing strategy. We have discussed everything in detail for your ease, so scroll above and read the information.
Frequently Asked Questions (FAQs)
Q: Is it profitable to start an indoor playground business?
A: Yes, it is a profitable domain. However, it also depends on how you market your business. Every business can become successful if they have a special selling point and a great marketing strategy. So you need to work on these things before you take your plunge.
Q: How to expand your business?
A: The main thing here is to become successful at one place in the beginning. After you have built your reputation and established yourself as a brand then you can move on and expand your business. Start by targeting sites that are close to you so you can regulate them.
Q: Is it difficult to operate this business?
A: Every business needs your undivided attention and hard work. In the start, you have to be vigilant and work on your business plan and strategy. You have to target people and increase your clients. The main thing is to move slowly and steadily. It can get overwhelming at times but the trick is to keep going.
